The company comes to dominate track and field in the US, later sponsoring Carl Lewis, Jackie Joyner-Kersee, and Michael Johnson. The brand also signs US running star Steve Prefontaine, who tragically dies in a car wreck two years later. Nike releases the Blazer basketball shoe, named after the Portland Trail Blazers. Romanian tennis player Ilie Nastase becomes the first athlete to sign a Nike endorsement.īlue Ribbon Sports and Onitsuka sue each other over the rights to the Cortez, among other things. Some stores stock both the Tiger Cortez and the Nike Cortez. Onitsuka cuts its supply of Tiger-branded shoes. ![]() Nike releases a Swoosh-emblazoned version of the Cortez. Student Carolyn Davidson designs the brand’s logo, the Swoosh, getting paid $35 for her work. Blue Ribbon registers the Nike brand on May 30, taking the name from the Greek goddess of victory. ![]() The Blue Ribbon Sports-Onitsuka relationship comes under strain, with Onitsuka reportedly attempting a company takeover and soliciting new US distributors.
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