Read about Kalicube and our work on Brand SERPs > Google Your Brand Name And Discover The Power of Your New Digital Business Card.Crafting your brand SERP-best practices. Learn more about Kalicube’s Brand SERP Optimisation Process here. I call this proactive reputation management. If the results on the first page of results for a brand search are solid and evergreen, they won’t easily be replaced by short term news about a temporary issue or problem. Deal with negative content that rises to the surface.The first signs of a rising reputation problem can be seen on pages 5 to 10 for a search on your brand name. Get a heads up on problems that are brewing under the surface so you can act before they explode in your face.Why pay a research company tens of thousands of dollars to interview a few hundred people when Google accurately tracks your entire audience in real time? Understand your audience (aka valuable, simple market research).The Brand SERP that Google provides is an easy-to-understand reflection of what is working in your strategy and what is not. Quickly evaluate the strengths and weaknesses of your digital strategy.Ensure that clients and prospects see a reflection of your brand that is positive, accurate and convincing.There are 6 main reasons you need to track, analyse and optimise your Brand SERP – and one or more of these apply to every brand, whatever the size, location or industry. Tracking, analysing and optimising your Brand SERP
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